Design philosophy

With over 25 years of experience as a designer and executive across advertising, web, mobile, SaaS, and emerging technology platforms, Moxie has identified common threads that span entertainment, consumer, and business technology. He understands how Design, Business, and Technology intersect, and effectively communicates these overlaps to cross-functional partners. His strong foundation in design, coupled with a deep understanding of technology and business, enables him to confidently speak and translate complex ideas to teams, ensuring alignment and driving success across the organization.

  • As a multi-disciplinary designer, Moxie approaches design holistically, embodying the “end-to-end” mindset. He sees design as essential to both product and marketing, using it to visualize concepts, explore cost-effective scenarios, and challenge or validate data-driven assumptions. Moxie emphasizes the importance of critical thinking and considers problems from multiple perspectives—including the customer, cross-functional partners, and stakeholders—to achieve a balanced approach to success. While he values consensus within teams, he also believes design experiences should be tempered with a strong conviction around the vision.

  • As a systems design leader and advocate, Moxie emphasizes Consistency, Cohesion, and Coherence as the cornerstones of user interface and experience. Drawing on his extensive expertise in visual, motion, and interaction design, he skillfully guides teams to explore wide-ranging possibilities and refine them into coherent, delightful applications. Moxie’s ability to balance technical capabilities, design craftsmanship, and business insight is key to driving this process, ensuring both innovation and user satisfaction while being an intuitive experience.

Things that tend to be true

In both large companies and startups, few maxims have consistently proven true as “progress over perfection” and “evolution, not revolution.”

  • Designers often struggle with the perfection trap, but it’s crucial to remember that Design is about progress and problem-solving. In the digital space, experiences are more flexible than hardware, allowing for continuous refinement. However, this doesn’t justify rushing out designs under tight timelines and budgets. The mantra “scrappy, not crappy” applies here, emphasizing the need to meet a minimal acceptable standard. Design must determine this quality threshold, understanding the user’s goals and applying craft expertise to make adjustments without compromising the overall experience.

  • When redesigning a product or experience, especially for active users, it’s crucial to balance familiarity with innovation. Research and user interviews help identify which elements to retain and which to refresh. Moxie’s most successful redesigns evolve the experience by understanding user resistance to change while pushing boundaries where they’re receptive. Redesigns often spark debate among cross-functional partners. As a leader, he fosters an environment where all design ideas are welcomed and iterative exploration drives the process, utilizing the philosophy of “form following function” to guide the approach.

Guiding principles

  • It’s the foundation of any relationship—personal, professional, or otherwise. That unspoken agreement where you rely on someone or something to do what they say, deliver what’s expected, and not screw you over. Trust is earned, and once broken, it’s a nightmare to rebuild.

  • Recognizing the value in someone or something and treating it accordingly. Acknowledging boundaries, skills, opinions, and contributions without being a jerk about it. It’s not just given, it’s earned, and it goes both ways—mutual or it’s meaningless.

  • It’s doing the right thing, even when no one’s watching—or when it’s inconvenient. It’s sticking to your values, being honest, and not cutting corners. Walking the talk and owning your actions, good or bad. No shortcuts, no BS.

  • Rolling with the punches and figuring things out when plans go sideways. Being flexible, open to change, and not getting stuck in one way of doing things. It’s survival of the quickest thinker—those who pivot without breaking a sweat.

  • Bringing some lightness to the room, even when things are intense. It’s knowing when to crack a joke or ease the tension without making light of the situation. Basically, it’s the art of keeping things from getting too heavy, because let’s face it, nobody thrives in constant seriousness.

Work thus far

The following portfolio examples highlight key projects that Moxie launched, representing strategic vision, business outcomes, team leadership, and craft expertise.

These examples are a brief summary designed to spark conversations and set the stage for a more comprehensive portfolio review.

Let's talk