Objective: Bring Siri to life in the Apple Store app, enabling users to have voice interaction with core app product features.

Requirements: Design and develop a prototype for Apple Store that integrates new voice interactions with Siri’s technology and Apple’s visual language. Focus on six core product features: Genius Bar appointment, Buy Online Pickup In Store (BOPIS) 1-Click Purchase, product search, order status, iPhone upgrade eligibility, and compare. Ensure natural voice interaction by adopting Siri’s tone, response style, and questioning methods.

Results: Delivered a compelling, voice-integrated demo aligned with Apple’s design principles. Effectively captured Siri’s conversational voice, enhancing believability and user engagement.