Context: Product and Marketing leadership recognized that SoundHound was starting to become stale as a one-thing-only app, leading to a fewer downloads, a decrease in WAU (engagement/ad revenue), and a 3.5 star rating in Android and iOS app stores.

Objective: Position SoundHound as the ultimate music hub, going beyond song identification. Engage users by offering them new music discoveries and rich, contextual content that enhances their listening experience.

Requirements: Develop a scalable, cohesive theme that seamlessly integrates with the existing brand, providing flexibility for future expansion. Apply consistent branding across all app elements by creating a refined color palette, defining typography, and enhancing the current brand language. Establish strong visual and UX patterns across all platforms—web, iOS, and Android—for a unified and polished user experience.

Results: The redesigned app generated significant interest, driving increased downloads, boosting ad revenue, and enhancing user engagement, all while optimizing the content stream experience. 3x User engagement up from 20s to 1 m+ for 5M WAU, due to content focused design. 4.5 star rating (iOS/Android) due to app redesign and rebranding effectiveness.