Objective: Scale an MVP product. Develop a mobile first experience and design system for iOS and Android platform, that can attract and retain non-accounting customers, showcasing beautiful visual and motion designs with innovative interactions.

Requirements: Stabilize design team after losing their leader, set bar for craft excellence, establish design direction and deliver the redesign of mobile experience and launch product improvements for scale.

Results: Delivered an attractive consumer-facing mobile accounting app that attracted a new customer segment “gig-worker”. Increased subscriber growth exponentially from 100K to 1M.